Social Media – The New Client Outreach in Real Estate



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When it comes to technology, there are two kinds of people in this world – those that use it and those that don’t.  At Deeb Realty, we want to create a comfortable environment for our agents that may not be so tech-savvy and a playground for those that do engage in the use of technology for their business needs.

With the advent of smart phones and the relatively recent influx of them in our daily lives, almost everyone has a mobile phone and uses it to access all kinds of information while conducting business on it as well. The real estate industry is the perfect stage for using smart phone advancement because it allows users, both agents and end clients, to enjoy real time access to everything from listings, updated information, market data and most importantly, communication.

Social Media Offers Myriad Avenues of Business Development

Twenty, thirty years ago the terms “viral”, “social media marketing”, “twitter” or “LinkedIn” were simply not in our vocabularies.  But now, with tablets becoming second nature for most individuals and smart phones almost the norm for everyone, the use of technology that corresponds with these devices is paramount.

Deeb Realty is a company dedicated to making things easier for its team so one of the many business-enhancement things we offer is personalized agent websites, with unique videos recorded exclusively for each agent.  Offering streamlined communication capabilities is an important factor that plays a vital role in our Realtors being among the best in class of agents.

Almost everyone has a Facebook/Twitter/LinkedIn account – but does every business have one?  Almost.  We believe that it is essential for our agents to be able to reach their clients in every way possible.  Keeping up with the times, engaging in social media is just one of the many ways to enhance and grow your business.  Whether allowing your customers to view listings in great detail and obtain real time updates on the properties of their choice, or to provide an in-depth look at your history as an agent, complete with references and accolades – using social media is essential.

Here are just some of the ways many successful Realtors utilize social media:

** Virally sharing broadcast messages pertaining to all clients, such as a sweeping change in interest rates or a new product that might be of interest to many of the agents’ clients

** One-on-one and group conversations among members of the page/group, allowing people to compare notes and communicate in conference

** All listings located in one location, with current updates easily posted by page administrator

** Easy to promote page that has the likelihood of being visited more frequently by other Facebook/Twitter/LinkedIn users

** Networking tool that allows instant word of mouth sharing of new listings plus the ease with which users can instantly introduce the agent to friends with a click of a button

** Allowing clients a glimpse into your opinions and perspectives through such tools as a web blog or twitter updates, providing a softer and more approachable relationship between agent and client
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Whether you are just becoming familiar with the social media world or are well-versed in the technological advances this newest form of marketing and communication has to offer, Deeb Realty is committed to making sure the experience works for you.  We will continue to regularly bring in new applications – absolutely free for our team members – that will allow you to generate more business, enjoying continued success!

We invite you to explore our website for a look at all the ways we work for you!

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