Social Media – The New Client Outreach in Real Estate

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When it comes to technology, there are two kinds of people in this world – those that use it and those that don’t.  At Deeb Realty, we want to create a comfortable environment for our agents that may not be so tech-savvy and a playground for those that do engage in the use of technology for their business needs.

With the advent of smart phones and the relatively recent influx of them in our daily lives, almost everyone has a mobile phone and uses it to access all kinds of information while conducting business on it as well. The real estate industry is the perfect stage for using smart phone advancement because it allows users, both agents and end clients, to enjoy real time access to everything from listings, updated information, market data and most importantly, communication.

Social Media Offers Myriad Avenues of Business Development

Twenty, thirty years ago the terms “viral”, “social media marketing”, “twitter” or “LinkedIn” were simply not in our vocabularies.  But now, with tablets becoming second nature for most individuals and smart phones almost the norm for everyone, the use of technology that corresponds with these devices is paramount.

Deeb Realty is a company dedicated to making things easier for its team so one of the many business-enhancement things we offer is personalized agent websites, with unique videos recorded exclusively for each agent.  Offering streamlined communication capabilities is an important factor that plays a vital role in our Realtors being among the best in class of agents.

Almost everyone has a Facebook/Twitter/LinkedIn account – but does every business have one?  Almost.  We believe that it is essential for our agents to be able to reach their clients in every way possible.  Keeping up with the times, engaging in social media is just one of the many ways to enhance and grow your business.  Whether allowing your customers to view listings in great detail and obtain real time updates on the properties of their choice, or to provide an in-depth look at your history as an agent, complete with references and accolades – using social media is essential.

Here are just some of the ways many successful Realtors utilize social media:

** Virally sharing broadcast messages pertaining to all clients, such as a sweeping change in interest rates or a new product that might be of interest to many of the agents’ clients

** One-on-one and group conversations among members of the page/group, allowing people to compare notes and communicate in conference

** All listings located in one location, with current updates easily posted by page administrator

** Easy to promote page that has the likelihood of being visited more frequently by other Facebook/Twitter/LinkedIn users

** Networking tool that allows instant word of mouth sharing of new listings plus the ease with which users can instantly introduce the agent to friends with a click of a button

** Allowing clients a glimpse into your opinions and perspectives through such tools as a web blog or twitter updates, providing a softer and more approachable relationship between agent and client

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Whether you are just becoming familiar with the social media world or are well-versed in the technological advances this newest form of marketing and communication has to offer, Deeb Realty is committed to making sure the experience works for you.  We will continue to regularly bring in new applications – absolutely free for our team members – that will allow you to generate more business, enjoying continued success!

We invite you to explore our website for a look at all the ways we work for you!

Saying Goodbye to 2011, With Great Expectations for a Fantastic 2012 Ahead!

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After what seemed like could have been a rollercoaster ride, 2011 ended up being an amazing year with overall sales coming in at over 12% from the previous year! When you think about it, after all the negative press about our industry, numbers like that is excellent news! And to top it off, our sales in December were also higher than they have been in over five years.

Celebrating Good Times Gone By and More Yet to Come

To commemorate our superstar agents, we wanted to highlight your achievements and thank everyone with a festive and over-the-top Christmas party this year. So we did just that. Giving away more than $6,500 in cash prizes was a real joy for us this year as we had the opportunity to say “thank you” to the cornerstone of our business – you, our agents.

Not only that – it was with your help that we were able to collectively raise about $10,000 to benefit the local homeless shelters right here in Omaha. Nothing gives us more pleasure than to be serving the housing industry while giving shelter to those in need at the same time.

Thanks to you, our valued team, for the seventh year in a row we have achieved top status in fastest days on market time – something that we continue to shine on year after year.

Absorption rates in December have not been this low since 2006, over five years ago! At 6.6 months of absorption we are looking at a strong trend that will undoubtedly lead to market stabilization sooner than any of us could have predicted just a few short years ago. Couple that with our sales performance in December and you can see that an even stronger market is on the horizon.

Expecting Better-Than-Ever Numbers In 2012

Now that the holidays are over and things are coming back down to earth, we are ready to focus on our agents’ needs so they can continue to serve their clients’ needs and what better way than to provide an optimum environment and loads of tools to succeed at your careers? If you are considering joining our team, you’ll love our no-fees commission structure that rewards you for your past and present achievements. We invite you to visit our extensive website to view all the agent amenities and tools we have developed to aid you to achieve your best. And like 2011, we expect 2012 to be a fantastic year with record-breaking numbers in sales and market time.
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Once again, taking the opportunity to give resounding THANKS to all of our remarkable agents, staff, vendors, partners and supporters – we couldn’t have done it without you and we look forward to a brighter, even better year to come!